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DJ SHADOW RELEASES FAN VIDEO FOR NEW SINGLE

Posted Dec 20, 2006

DJ Shadow, widely regarded as one of the most ground-breaking and influential artists in modern music, has chosen an "80s style Nintendo video" for his next single after he gave fans a chance to enter a special competition. Shadow chose the winning clip, entitled 'Big Pixel' for 'This Time (I'm Gonna Try It My Way)', from over 200 entries.

Speaking to NME.COM about the winning entry, Shadow had this to say: "The reason I like the video is because it kind of looked like a skit on a Nintendo game from the 80s and it really stuck close to the lyrics in the song. Every phrase that comes up in the track, there's a new scene that symbolises what the person is talking about. There's different little characters that symbolise words and stuff so there's a lot of different characters saying: 'This Time I'm Gonna Try It My Way' from the chorus. I was surprised how dark a lot of the entries were. To me the song is supposed to be fun, it's supposed to be feel good. There is a lot of wit in this video, it makes me laugh and that's why really liked it." The clip features a video game barbershop quartet with moustaches along with birds hanging on a wire. "When they land on different wires it's like different notes on a guitar," he added. "It doesn't look like any video I've seen. It is quite unique." The winning 21-year-old Ukraine director Mykola Dosenko will pick up a £1,000 for his submission which will be shown globally. This Time (I'm Gonna Try It My Way) is released on January 8 through Island Records. CHECK OUT THE "THIS TIME" WINNING VIDEO in the Videos section of this site!